DE:Part is all about moving fashion forward together “from what was, to what is.” We’re not leaving anyone behind as we create quality contemporary fashion apparel that is designed for ALL body types. When you see DE:Part, you’re meant to see yourself: curves and all.
Mission Statement
Our mission is to depart from the archaic perspectives that hold us back & mirror quality fashion forward style for everyone at a thoughtful price.
Vision
The “it” girl, is YOU, girl. Our only fashion faux pas is forcing anyone to fit into a mold that doesn’t best represent them. It’s not about you fitting into fashion — fashion should fit you.
No more trying to fit yourself into a made-up standard; we’re adding variety in the body inclusivity space at a competitive price. Paying extra for what is ‘a given’ to the traditionally acceptable isn’t fair & we’re here to make even with the odds.
Founded & designed by women with multiple DE:cades of denim expertise -- we know what works & what’s missing in the denim world. We’re here to make sure no one gets left behind. You’re coming with us because you’re the muse.
Industry veteran Christina Choi is redefining what it means to wear confidence. DE:Part offers premium denim and basics for a range of shapes from 00 to 24W. Built on decades of experience and a clear mission to part ways with outdated norms and engineer premium denim that truly fits all bodies. Balancing California ease and New York chic, DE:Part is effortless, no fuss, made to ensure the wearer always feels dressed and pulled together. Because everyone deserves to feel good in their jeans.
